bold and daring. sexy and elegant. chic and comfortable. these are the words frequently used for describing the K-pop aesthetic and feel. The influence of Korean popular culture is not lost on anyone.
so let’s look at the rise of the Korean wave and how it is taking over pop culture and the fashion world at the same time. after all shows like crash landing on you and it’s okay to not be okay have become fan favourites in India.
What is the Korean wave?
for those who are not familiar with the words Oppa, Hallyu, or K-pop, let’s take a dive in. the concept of the Korean wave, also referred to as Hallyu, is the widespread cultural influence of Korean pop culture and entertainment globally. we all remember the crazy Gangnam-style dance moves that suddenly broke the internet in 2012. that was the beginning of a cultural shift that none of us realized would take over the world in the next decade. today, k-drama, k-pop, k-beauty, and k-fashion have become buzzwords.
the unconventional fashion world of k-pop
coloured hair, unusual colours, bold prints, male make-up and accessories, plaid open skirts, shorts and flashy jackets. the unconventional choices and a knack to disregard gender stereotypes of femineity and masculinity are characteristics that make fashion experts around the world feel that the k-fever will continue to dominate fashion trends in the coming years. even the whirlwind success of the K-pop band BTS (please check them out if you haven't already) was in part because of their sexy chic style portfolio.
with the revival of the 90s and the 2000s, the millennials and the gen z across the world are getting more and more into k-fever and India is not very far behind. In recent years, India has seen the rise of Korean influence with baggy streetwear outfits, crop tops, pleated skirts and oversized cardigans. the cult following of bands like BLACKPINK and K-drama lovers has led to the contemporary Korean wave in India. This has not been lost on the Indian fashion industry.
one of the very first markers of korean influence you can see in the industry is the rise of comfort wear along with the acceptance of gender-neutral clothing. k-pop fashion is all about ease and comfort with experimenting colours.
here are some of the Korean fashion trends that could be here to stay.
denim baggy jeans
go for the slouchy look with baggy or loose fit denim jeans. tuck them in your boots or pair them up with some stylish sneakers and your chic Korean look is complete.
cute crop tops
as Korean fashion becomes less and less conservative, crop tops with cute and bold prints have become a major trend. pair a cute crop top with oversized denim for the perfect look. top it off with a bucket hat you are ready to take on the Korean wave.
oversized t-shirts to oversized everything