ALL_ABOUT_AASTEY

all about aastey

one of the main life lessons we learnt in the year 2020, was that in an instant the entire world and our lives can turn upside down. one day, we’re going to work or to college and the next we’re too afraid to step out of our houses. but even the darkest clouds have a silver lining, people used this time to rediscover themselves and found solace in the simple moments. mindfulness, and gratefulness became the main emotions people tried to focus on. aastey was the byproduct of that.

the core values of aastey are self love, acceptance and being present in every moment, big or small.

the pandemic also turned the fashion world on its feet. the days of in person shopping and wasteful spending are of the past. we have gone from style first to comfort first. this shift in mindset has opened up an arena for athleisure fashion. athletic and leisure wear combined together make an ironic duo, but one that is most essential these days.

unfortunately with the birth of athleisure wear, the problem of size inclusivity becomes glaring. performance wear has always been created to cater a certain body type, perpetuating a negative connotation and acting as a demotivator for so many. this is where, aastey comes in. we at aastey want to change this stereotype and build a community where people feel comfortable in their skin while finding peace and joy in the little things.

our story

aastey, also known as the lockdown baby of our founders jeevika tyagi and kanupriya mundhra, started in 2020. two everyday women worn down by work, surrounded by the grief of a pandemic, realised that they had begun to lose sight of their happy moments. the negatives had begun over shadowing the positives. so to right this, they coined the term, live aastey.

our journey

  • 2022 august

    aastey steps out of mumbai! new office opens in bengaluru

  • 2022 july

    there is no stopping us now as aastey launches its new club collection

  • 2022 june

    aastey transformation is complete with a brand new website , new logo and the first ever brand film launch

  • 2022 may

    we launch the new summer collection that takes us right back to our childhood

  • 2022 april

    beginnings of a new era with a brand new mumbai office

  • 2022 march

    the ever growing team aastey meets in real life for the first time ever

  • 2022 feb

    aastey secure ₹10 crore funding from Kalaari capital

  • 2022 jan

    aastey vibes are ready to take over the world! aastey - starts selling its first collection

  • 2021 dec

    aastey athleisure wear all body types shop india's first size inclusive, sustainable collection

  • 2021 nov

    brand new www.aastey.com experience

  • 2021 oct

    co-creation aastey tribe's feedback on products

  • 2021 sep

    product final innovations litmus test aastey tribe grows to 10k

  • 2021 july

    building the aastey army designing our first set of masterpieces meeting manufactures

  • 2021 june

    planet is hurting lets not hurt it more with another another brand aastey becomes sustainable

  • 2021 may

    clothes are meant to fit you body not the other way around aastey creates an ecosystem to offer multiple size, in between sizes multiple lengths

  • 2021 april

    hybrid model to work reduce carbon footprint aastey designs private limited

  • 2021 march

    size inclusive aasteyinnovation begins first time

  • 2021 feb

    be fully present in every moment aastey tribe starts to live aastey

  • 2021 nov

    mindfulness two girls disregards magazine culture

  • 2020 nov

    one makeup does not fit all why should one size fit all? lockdown lack of mindfulness

our mission

our mission is to create a world where people aren’t differentiated on the basis of their colour or size. and to eliminate all biases that have been created over centuries based on what size one wears or how their body type defines what is available for them to wear.

our vision

is to build an environment full of joy. an environment where all women are treated as equal irrespective of their size, color, age, body type, lifestyle or race. we want to make women feel better everyday, in all spheres of their life.

our values

size inclusive

sizes are just numbers and not a personality trait. regardless of size, everyone deserves to feel confident, loved and beautiful.

sustainable

being a sustainable fashion brand is non-negotiable. everything from sourcing to manufacturing to packaging is done in the most sustainable manner possible.

mindfulness

we strive to create an environment where people are more in touch with themselves and their surroundings.

reduce carbon footprint

sustainability will further lead to a reduction in our carbon footprint. the period of exploiting the earth for our benefit is over. it's time to give back.

our team

everyday is friday at aastey!

Member
bhoomi Dattani

senior graphic designer

Member
pooja das

senior associate-content strategist

Member
peeyush kumar

shopify developer

Member
manisha Bhagiya

Photographer

Member
aditi gada

designer and merchandiser

Member
manish kumar

merchandiser expert- lead

Member
tania lawrence

hr associate

Member
saumya sinha

content distributor & writer

Member
imran md

product manager

Member
noel d'cunha

scm intern

Member
ruhi dhuri

admin

Member
rohan ganve

assistant photographer

Member
shrutha keerthi

senior fashion associate

Member
janvi

social media manager

Member
arya

hr intern

Member
aniket pawar

inventory, packaging & qc

Member
Nishant Gehlot

SEO Associate

Member
Sarah Ali

Fashion Associate

Member
Nisha Madhukar

Business Analyst

Member
albert d'souza

senior graphic designer

Member
simran arora

chief of staff

Member
rhea rane

sr. content associate

Member
muskan jain

senior ecommerce associate

Member
viraj

supply lead

Member
vishal singh

seo intern

Member
pratiksha omle

customer service associate

Member
aditya joshi

social media associate

Member
evergrowing

our community

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