Sustainability is a cord that’s been used in abundance in recent years. As people have become more aware of environmental degradation and rising global warming levels, we have come to realize that sustainability is the need of the hour.
Clothes are an essential part of our lives, however, the fashion industry contributes to around 10% of global greenhouse gas emissions. Our clothes are going to cost future generations their lives. Sustainable fashion is a lot more than just the creation of garments that have a longer life span. It is an overall term for the reduction of toxic chemicals, fair wages for workers, and the use of biodegradable packaging.
A new term that has become synonymous with sustainable fashion is ethical fashion. Ethical fashion focuses on better socioeconomic factors, such as worker treatment and employee wages. Although the importance of ethical and sustainable fashion is not lost on people, there are still only a few brands actually practicing it. This is where you, as a consumer, come in. The customer is king is the motto of the commercial world, and you can use this power to bring about change.
Here are few tips you should use to shop sustainably:
- Be aware of the materials used in your garments.
- Shop at thrift stores and secondhand stores.
- Buy from verified sustainable brands.
- Be wary of greenwashing (when brands use ambiguous terms but provide no evidence to support their claim of sustainability).
aastey is an athleisure brand that’s focused on changing the archaic mindset of people on all fronts. We want to instill in people the importance of inclusivity in a fashionable way, while also taking care of the environment. Because we believe in caring for the earth as much as she has cared for us, our products and packaging will be sustainable and eco-friendly to the best of our ability.
Shop sustainable and live aastey!