why choose organic cotton over conventional cotton?

you may not know this, but cotton is still one of the most popular fibers in the world. it accounts for more than half of the world's fiber needs globally.  

but while the fluffy white material is biodegradable, it is anything but sustainable. because of the way conventional cotton is farmed, its environmental impact is significant.

and that is where organic cotton comes to the rescue.

but before we get into that, let's first understand why conventional cotton is so harmful for the environment. research shows that when it comes to fabrics, cotton is the fifth most impactful material of all, after silk, cow leather, alpaca wool, and goat leather.

why? well, a single conventional cotton t-shirt needs around 2500 liters of water. too much, right? especially, when 1 in 3 people globally do not have access to safe drinking water.

and it gets worse: cotton doesn’t only use more water, but its production also pollutes water because of the frivolous use of fertilizers in its production.

okay, now let’s get back to organic cotton. since organic cotton is grown without the use of synthetic pesticides, it drastically reduces its environmental impact. on top of that, organic cotton is rain-fed and much less water intensive.

aastey strives to create a sustainable space where you can be whoever you want in comfort and style. in our journey to be sustainable, our in-house fabrics include aastey lux, which is a 100% organic cotton knit, soft, durable, and breathable.

so, be mindful of what you choose to wear. because you deserve better.

take care! live aastey!