during the pandemic, two friends, jeevika & kanupriya, felt a lack of mindfulness & realised it is a common sentiment in all women. they discovered that women face body image issues because of either their biological cycles or the magazine culture that over centuries have made them feel that they should come in a fixed size & shape. they also noticed that fast fashion brands continued to negatively impact the environment.

all this led to making a brand that is kind to women’s bodies & our planet 🌍🌳

since no one seemed to truly care about making women’s lives better, they decided to build india’s first & now the largest size-inclusive sustainable athleisure brand, aastey, with the intention of recognising biases and negating stereotypes that have been placed on women. after a year long innovation to bring sustainability in athleisure and performance wear fabric blends, aastey now has a community of 200k+ women who have chosen to live aastey 💜