all about aastey

one of the main life lessons we learnt in the year 2020, was that in an instant the entire world and our lives can turn upside down. one day, we’re going to work or to college and the next we’re too afraid to step out of our houses. but even the darkest clouds have a silver lining, people used this time to rediscover themselves and found solace in the simple moments. mindfulness, and gratefulness became the main emotions people tried to focus on. aastey was the byproduct of that.

the core values of aastey are self love, acceptance and being present in every moment, big or small.

the pandemic also turned the fashion world on its feet. the days of in person shopping and wasteful spending are of the past. we have gone from style first to comfort first. this shift in mindset has opened up an arena for athleisure fashion. athletic and leisure wear combined together make an ironic duo, but one that is most essential these days.

unfortunately with the birth of athleisure wear, the problem of size inclusivity becomes glaring. performance wear has always been created to cater a certain body type, perpetuating a negative connotation and acting as a demotivator for so many. this is where, aastey comes in. we at aastey want to change this stereotype and build a community where people feel comfortable in their skin while finding peace and joy in the little things.

our story

aastey, also known as the lockdown baby of our founders jeevika tyagi and kanupriya mundhra, started in 2020. two everyday women worn down by work, surrounded by the grief of a pandemic, realised that they had begun to lose sight of their happy moments. the negatives had begun over shadowing the positives. so to right this, they coined the term, live aastey.

our journey

  • 2020 Nov

    one makeup does not fit all why should one size fit all? lockdown lack of mindfulness pressure to be a certain size

  • 2021 jan

    mindfulness two girls disregard magazine culture

  • 2021 feb

    be fully present in every moment aastey tribe starts to live aastey

  • 2021 march

    size inclusive aastey innovation begins first hire

  • 2021 april

    hybrid model to work reduce carbon footprint aastey designs private limited

  • 2021 may

    clothes are meant to fit your body not the other way round aastey creates an ecosystem to offer multiple sizes, in between sizes, multiple lengths

  • 2021 june

    planet is hurting lets not hurt it more with another brand aastey becomes sustainable

  • 2021 july

    building the aastey army designing our first set of masterpieces meeting manufacturers

  • 2021 sep

    product final innovations litmus tests aastey tribe grows to 10k

  • 2021 oct

    co-creation aastey tribe’s feedback on products

  • 2021 nov

    brand new www.aastey.com experience

  • 2021 dec

    aastey athleisure wear for all body types shop india’s first size inclusive, sustainable collection

our mission

our mission is to create a world where people aren’t differentiated on the basis of their colour or size. and to eliminate all biases that have been created over centuries based on what size one wears or how their body type defines what is available for them to wear.

our vision

is to build an environment full of joy. an environment where all women are treated as equal irrespective of their size, color, age, body type, lifestyle or race. we want to make women feel better everyday, in all spheres of their life.

our values

size inclusive

sizes are just numbers and not a personality trait. regardless of size, everyone deserves to feel confident, loved and beautiful.

sustainable

being a sustainable fashion brand is non-negotiable. everything from sourcing to manufacturing to packaging is done in the most sustainable manner possible.

mindfulness

we strive to create an environment where people are more in touch with themselves and their surroundings.

reduce carbon footprint

sustainability will further lead to a reduction in our carbon footprint. the period of exploiting the earth for our benefit is over. it's time to give back.

our team

everyday is friday at aastey!

Member
bhoomi Dattani

senior graphic designer

Member
pooja das

senior associate-content strategist

Member
peeyush kumar

shopify developer

Member
manisha Bhagiya

Photographer

Member
aditi gada

designer and merchandiser

Member
manish kumar

merchandiser expert- lead

Member
tania lawrence

hr associate

Member
saumya

content writer

Member
imran md

product manager

Member
ishika gupta

fashion intern

Member
noel d'cunha

scm intern

Member
ruhi dhuri

admin

Member
rohan ganve

assistant photographer

Member
shrutha keerthi

senior fashion associate

Member
shubham sultania

scm intern

Member
janvi

social media manager

Member
arya

hr intern

Member
nikhil

website and analytics Intern

Member
jovita

content intern

Member
aniket pawar

inventory, packaging & qc

our community

explore aastey

learn more about the aastey world